Better Briefs.
Less Time. Same Team.
Primer is an AI brief consultant that handles client intake through chat. Your team receives complete, structured briefs—without the hours of calls and documentation.
AI brief consultant for agencies
Your clients chat with Primer. You receive complete briefs.
Set up your template and Brand Intelligence once. Share the brief link with your client. They chat with the AI Brief Consultant, answering questions and adding context at their own pace. Primer delivers a structured brief into your Workflow. You skip the intake, keep the intelligence.
Your Best People Shouldn't Spend Hours on Briefs
When your senior strategist spends 3 hours on intake calls and another hour writing it up, that's half a day not doing strategy. When someone leaves, their client knowledge walks out the door. New hires struggle to match the brief quality of your veterans. Clients feel interrogated by repetitive questions.
Primer handles what's predictable—gathering context, maintaining Brand Intelligence, producing structured briefs—so your team focuses on what's not: strategy, creativity, and relationships.
Ingest. Interview. Integrate.
Three steps from brand context to complete brief. Primer handles the conversation, your team gets the work.
01
Eats Your Entire Brand for Breakfast
Reads everything you provide — text, websites, files, and past conversations — and turns it into Brand Intelligence you can actually use.
02
Conducts the Perfect Brief Interview
The AI Brief Consultant handles every brief—creative, content, campaign—and generates a structured, on-brand draft in seconds.
03
Drops the Brief Into Your Workflow
Workflow integration lets you export to PDF or push into Notion, email, and more. Your team gets ready-to-use briefs without manual work.
What Primer Does for Your Agency
Saves time on every brief
Primer turns a 3-hour briefing process into 15 minutes. Your team focuses on strategy, not admin works.
New hires productive from day one
Primer gives new team members instant access to your Brand Intelligence and past project insights. No training lag.
More clients without hiring
Your current team can take on 3x more work when Primer handles brief gathering. Grow revenue, not headcount.
